Howardena Pindell Studio

The Brief:

To take the existing visual identity of Pindell’s oeuvre and carry it into new multimedia works, which anchored the launch for her commission and retrospective at The Shed Museum. The mission was to leave a memorable impact on the entire New York art industry through the work of a feminist abstract painter. 

  • Supported Pindell’s studio in conceptualizing, designing and executing visual art in the shape of large- format paintings, medium and small format works on paper.

  • Ideated with Pindell on visual style, materials and production methods to communicate key concepts across bodies of artwork and special projects, with a focus on maintaining artist vision and integrity.

  • Established workflow of studio assistants, implementing artist identity and painting technique across all works of art, visual guidance in execution and materials.

  • Liaised between Pindell and Gallery to build out guidelines and vision for new artworks with understanding of the Artist’s brand identity, career, personal history, and position within the art community.